Executive Summary

Welcome to SIENNA, SIENNA is software, a baby that will evolve from an idea into networking business software the likes of which have not yet been imagined. My peers describe Sienna as “FACE BOOK for business” I like to consider her “The Global Distribution System”

One key to SIENNA’s success will be the creation of fun user friendly software, customising it to particular industries. Where even the most mathematically struck book keeper, administration lacking sales person, time strapped CEO’s or entrepreneur will really appreciate the software and love its ease of use. Many will enjoy her advanced tutorial computer game, which comes as part of the package. Add to this including direct shopping & e-mail we aim to be the preferred browser for e-mail and daily life, running your finance, improving your business and organizing your social life. 

My name is Nick Ray Ball, British, born in 1971 Belgravia, London, attended Glyn School in Surrey and Reigate college of art where I became proficient at photography, design and computer graphics.  In the ‘90s I programmed music whilst and running a record label. Later I produced websites & catalogues for various organisations

In 2001 I moved to Cape Town, South Africa and I begun a 10 year journey into the sometimes hazardous but exciting world of business. This gave me the experience I needed to create the specifications for the business side of the Sienna software. At first I created an internet design company and the world’s first virtual tour using Adobe Flash. I combined this with database programming and search engine marketing and in 2002 created CAPE VILLAS  www.capevillas.com, now Africa’s elite villa rental agency. It uniquely recommended by CONDE NAST TRAVELLER having seen enquiries for Sir Richard himself and other well known celebrities through our doors.

One of the biggest hurdles myself and my staff have overcome is the fact that there is no comprehensive software directed at the travel/holiday industry.I needed to understand and develop a completely new set of skills, marketing, branding, management of staff, customer services, human resources and financial management.

In the finance sector alone, I spent many years hiring financial managers and big accountancy firms to implement their recommended accounting software, only to find it was very difficult to tailor it to the travel industry. I encountered  the same problem with Consumer Relation Management software.

“For me, creating software that works & interconnects is exciting. The road is crystal clear. To make a programme that  adds to websites, connects databases, offers  financial solutions, reduces admin and staff quota’s, promotes your brand and generates new business is simple. There is a very clear path to success. ”

In 2009 I had significant successes designing and producing our 140 page coffee table magazine “CAPE VILLAS” distributed by CONDE NAST TRAVELLER  which resulted in BULGARI request main sponsorship of the next edition. It is our intention to support the Sienna business plan with white labelled magazines for affiliate business partners.

After creation and distribution of this magazine one important fact came to light, this was that a magazine that also included Hotels and Safaris covering the whole of Africa would catch a larger audience. So I created a new complimentary brand EXPERINCE AFRICA (SATSA member) www.ExperienceAfrica.com . Products were researched, independent reviews written and a website created. Then a meeting with REALTY Cape Town saw us duplicating the website under their branding.

This was, I the catalyst of how to tie it all together. If SOTHEBY’S were reselling our venues via their new website so would others, 10, 100, 10,000 100,000 resellers would generate huge turnover. If we then gave these resellers the power to upload their own stock at a fixed rate these 100,000 or so companies can sell each other’s venues with the SIENNA software generating around a 10% margin with every sale. Much like AMEX but with a higher ccommision and free advertising.

Combine the above affiliate marketing method with branding aids, customer service, sales people’s aids and cutting edge financial tools, connected to a shared central database where all affiliate business that uses the software can buy from each other at a business to business rate. Businesses can automatically place our products or venues on to their own website at the touch of a button, giving them a comprehensive selection of global products and venues to add to their current portfolio or stock.

Combine this with probably the world’s most advanced affiliate marketing concept yet, plus excellent Viral marketing (word of mouth) and the world’s first example of computer game marketing.

Put it all together and you have the most advanced business software package created. .  An advanced FACE BOOK  for business. A completely original concept that will, I hope, be noted as an evolution in economics.

I havechosen VIRGIN because of my admiration for Sir Richard and the trust and security associated with the VIRGIN brand. The software will benefit by connections with VIRGIN AIRWAYS, VIRGIN MONEY and VIRGIN HOLIDAYS. Sienna needs solid business management and big company understanding.

With VIRGIN as a partner and an investment of £ 3,355,023 plus Virgin Senior Management it will take 12 months to make version 1.01 of SIENNA (beta test version ready in 5 months)

Bottom line

Investment needed - £ 3,355,023 + Virgin Senior Management
Profitable in 18 months.
Month 36 - £11,935,812 profit
Month 48 - £51,410,393 profit
Month 60 - £122,936,828 profit

This is solely from commission within the niche (small operator) travel industry. This does not include the VIRGIN HOLIDAYS direct to client bookings or software licensing.

Sienna will be adapted to many other industries. Sienna’s real earning potential is far far greater than just £122,936,828 in 60 months

Thank you for reading
Nick Ray Ball – Creator of SIENNA –  Nick@ExperienceAfrica.com  - +27 83 414 5922